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Using Social Media to Boost Your Trade Show Presence

Leveraging the Power of Social Media

In today’s digital age, social media has become essential for businesses to connect with their audience, build brand visibility, and drive engagement. Regarding trade shows, harnessing the power of social media can significantly enhance your presence, increase your reach, and create a buzz around your participation. This blog post will explore practical strategies for leveraging social media to elevate your trade show presence and drive meaningful results.

Pre-Event Promotion: Create Anticipation and Excitement

Social media platforms provide an excellent opportunity to create pre-event buzz and generate anticipation among your audience. Start promoting your trade show participation well in advance by sharing teasers, behind-the-scenes glimpses, and sneak peeks of what attendees can expect from your booth. Use captivating visuals, engaging videos, and compelling captions to build excitement. Encourage your followers to save the date, visit your booth, and share their excitement with their networks.

Engage with Event Hashtags: Join the Conversation

Trade shows often have dedicated event hashtags that serve as a central discussion hub. Joining these conversations by incorporating event hashtags into your social media posts can expand your reach and visibility. Engage with other attendees, exhibitors, and industry influencers by liking, commenting, and sharing their posts. Actively participating in these discussions helps build relationships, increase your brand’s visibility, and position yourself as an active participant in the trade show community.

creating social media content
social media applications

Compelling Content: Inform, Educate, and Entertain

Create and share valuable social media content that informs, educates, and entertains your audience. Share industry insights, practical tips, and relevant information related to the trade show or your specific niche. Utilize a mix of engaging visuals, such as images, videos, and infographics, to capture attention and make your content shareable. By providing valuable content, you establish yourself as an expert in your field and attract a loyal following.

Live Updates: Bring the Trade Show Experience Online

Social media platforms offer live streaming features that enable you to bring the trade show experience directly to your online audience. Use platforms like Facebook Live, Instagram Live, or LinkedIn Live to showcase product demonstrations, conduct interviews with industry experts, or provide behind-the-scenes glimpses of your booth. This real-time engagement allows remote followers to experience the trade show as if they were there, generating excitement and interest in your brand.

liking something on social media
social media platforms

Post-Event Engagement: Sustain the Momentum

After the trade show concludes, keep the momentum going by engaging with your audience post-event. Share highlights, testimonials, and photos from the trade show on your social media channels to extend the reach of your booth experience. Express gratitude to booth visitors, followers, and partners for their support and involvement. Encourage attendees to share their experiences and memories from the trade show, fostering a sense of community around your brand.

EventWeb's Industry Suppliers Directory: Design and Marketing Services

At EventWeb, we understand the importance of Social Media and marketing services in maximizing your trade show production. That’s why we offer a direct link to marketing service providers in our Industry Suppliers Directory. If you’re looking for professional assistance with your social media, branding, or marketing efforts, explore our directory here: Design and Marketing Services

Amplify Your Trade Show Success with Social Media

Social media platforms provide powerful tools to amplify your trade show presence, engage with your audience, and extend your reach. By leveraging social media for pre-event promotion, engaging with event hashtags, sharing compelling content, providing live updates, and sustaining post-event engagement, you can boost your trade show success and create a lasting impact.

By implementing these strategies and utilizing the resources available through EventWeb, you can effectively leverage social media to generate buzz, increase engagement, and drive meaningful results. Embrace the digital age, harness the power of social media, and take your trade show presence to new heights!

Social media helps increase visibility, connect with a broader audience, and engage attendees before, during, and after the event.

Creating anticipation through teasers, using event-specific hashtags, and engaging with potential attendees are effective pre-event strategies.

Post-event engagement is crucial for maintaining momentum, sharing event highlights, and continuing conversations started at the trade show.

Table of Contents

Do I need to create an account to use the site?

No, you can view any of the areas listed below without needing an account:

  • Help Wanted Ads
  • Profiles of any Producers, Virtual Producers, Freelancers & Independent Contractors, or Industry Suppliers
  • Promos

To perform the following actions, you’ll need to create a free account:

  • Post your resume
  • Apply to Help Wanted Ad through EventWeb
  • Create a profile 
  • Post a Promo
  • Use the Resume Wizard
  • Use the RFP Wizard
Is EventWeb free?

 It is free to create an account on EventWeb, and the vast majority of our features are free to use!  Here’s a list of all our free features:

  • Browsing Help Wanted Ads
  • Browsing directories 
  • Contacting any businesses listed in directories
  • Submitting resumes into the Resume Directory
  • Applying to jobs through EventWeb
  • Creating an RFP using the RFP Wizard
  • Creating a resume using the Resume Wizard
  • Browsing and using Promos
  • Accessing our Industry Knowledge Center
What services do you charge for on EventWeb?

EventWeb charges for the following services:

  • Browsing the Resume Directory
  • Posting a profile into one of our Directories
  • Posting a Promo
  • Advertising on the various areas of the website
How much does it cost to get listed in a directory?

Here’s a pricing breakdown for the various directories:

  • Producer Directory
    • Tier 1 (Large Producers): $200/mo
    • Tier 2 (Mid-sized Producers): $150/mo
    • Tier 3 (Small Producers): $125/mo
  • Virtual Producers: $250/mo
  • Industry Suppliers: $100/mo
  • Freelancers & Independent Contractors: $75/mo
How much does the Resume Directory cost to view?

Being a startup, the resume directory will be free for any paying directory members while we work to increase the number of resumes we have listed.

How much do Promos cost to run?

Promos cost $95/mo to have listed.

What are your advertising costs and options?

Please reach out to us directly at info@myEventWeb.com to discuss advertising opportunities.

What’s the difference between Tier 1, 2, and 3 Producers?

We have no strict guideline for Producer tier levels and allow Producers to decide this level for themselves.  The way we see it, some Producers in our industry are better equipped to handle large projects than others, and some Producers are better equipped to handle smaller projects.  Event Managers are aware of this, and when searching for partners, it helps greatly to understand the type of Producer they’re considering working with.  For example, if a company’s next event is a 10,000 square foot CES custom buildout with a $2 million dollar budget, then consulting with a Tier 3 company that only has four employees and typically handles projects in the $50,000 range may not be the best use of time for the Event Manager or the Producer.  In contrast, if an event calls for a 200 square foot rental exhibit at a small venue, engaging a Producer with hundreds of employees who typically works on $500,000 projects may also not be the best use of time.  Certainly this isn’t always going to be true as many Tier 1 Producers handle smaller accounts and plenty of Tier 3 Producers also have large accounts, but our feeling is that indicating tier levels can greatly help Event Managers and Producers best manage response expectations for new projects.

How can we add a search field option to the drop down that isn’t currently listed?

Drop us a line at info@myEventWeb.com and let us know what you’re looking for!  We can easily add your suggestion so the option becomes available.

How do I reset filters in directory searches?

Just click on the “Reset Filters” button located at the bottom of the filter section.

After I save a company listed in the directory, where can I find them?

Just navigate to “My Account” and then click on “Favorites” on the left menu.

How do I submit my Resume to Help Wanted Ads?

After clicking on an ad in the Help Wanted section, scroll to the bottom of the page and click on “Submit Resume”.  Once there, you’ll be prompted to select either a custom uploaded resume or your resume created by the Wizard. 

How many RFPs built in the Wizard can I store on my account?

Currently, EventWeb only supports one active RFP from the Wizard.  You can download your RFP though and store it locally and then create a new one.  You can also create a new account with another email address and store a new one there.  We are working on options for storing multiple RFPs in an upcoming upgrade!

How do I edit an existing RFP from the Wizard?

Click on “My Account”, select RFPs from the left menu, and then click on “RFP Wizard” to access your existing RFP.  Just navigate through the pages to select the field you wish to change and click “Next” until you finish up to recreate and finalize the RFP.

Just click on “My Account” and then click on “Download RFP Wizard” which is located under your email/user type area.

Where can I learn how to use the Resume Wizard?

Check out the tutorial video we made on the Resume Wizard page here: https://myeventweb.com/resume-wizard_page/# 

Where can I download my Resume?

Click on “My Account” and then click on “Download Resume Wizard” for a PDF you can email or print out to bring with you on an interview.

Are you ready to create the perfect resume for your next tradeshow?

 Check out EventWeb's Resume Wizard and make sure you stand out from the crowd!

View Resume Wizard