Ready to Expand Your Producer, Freelancer, Independent Contractor, and Industry Supplier Network?

Use EventWeb’s FREE and Unique Industry Specific Directories to Start Connecting.

Browse Our Directories Today

Understanding Trade Show Attendee Behavior

Trade Shows Are A Great Platform To Showcase Your Business, Products And Services To A Large And Diverse Audience. One Of The Most Important Aspects Of A Successful Trade Show Is Your Exhibit. A Well-Designed Trade Show Exhibit Can Help You Stand Out, Make A Great First Impression, And Attract Potential Customers To Your Booth. But With So Many Options Available, It Can Be Overwhelming To Know Where To Start. In This Blog Post, We’ll Explore Some Tips To Help You Create A Visually-Appealing Trade Show Exhibit.

Unveiling the Trade Show Experience

Trade shows serve as melting pots for industries, where exhibitors showcase their offerings and attendees search for the latest solutions, innovations, and trends. But to truly capitalize on these events, understanding attendees’ behavior is paramount. This guide sheds light on types of trade show attendees’ patterns, motivations, and actions, helping businesses fine-tune their strategies.

The Information Seeker

Many attended trade shows with a thirst for knowledge. They’re on the lookout for workshops, seminars, and product demos. Catering to this group means providing valuable, actionable insights and positioning yourself as a thought leader.

The Networker

Trade shows are a haven for professional networking. Some attendees primarily seek to forge new business connections, explore collaborations, or simply catch up with industry peers. Ensure you have dedicated staff who are adept at fostering relationships and handing out business cards.

The Decision-Maker

These attendees have the authority to make purchasing decisions. They are discerning, seeking solutions that align with their company’s needs. Tailor your pitch to highlight value, benefits, and ROI when engaging with this group.

Trade Show Attendee Understanding Trade Show Attendee Behavior
Trade Show Attendee Understanding Trade Show Attendee Behavior

The Casual Browser

Only some attendees have a clear agenda. Casual browsers might stumble upon your booth without prior knowledge of your brand. Engaging displays, interactive elements, and enthusiastic staff can transform these browsers into potential leads.

The Brand Loyalist

These are attendees familiar with your brand, perhaps even using your products or services. Trade shows are an opportunity to deepen these relationships, offer loyalty rewards, or showcase new offerings.

The Deal Hunter

Unique trade show discounts or promotions can attract this group. They’re on the lookout for exclusive deals available only during the event. Consider offering time-sensitive promotions to capitalize on their behavior.

Digital Interactions Matter

Many attendees prefer digital interactions, from scanning QR codes to accessing digital brochures. Incorporate digital touchpoints to cater to this tech-savvy segment.

Trade Show Attendee Understanding Trade Show Attendee Behavior
Trade Show Attendee Understanding Trade Show Attendee Behavior

Feedback Enthusiasts

Some attendees love giving feedback. Provide platforms for them to voice their opinions through feedback forms, interactive polls, or face-to-face interactions.

Tailoring Strategies to Attendee Behavior

Trade shows are not just about exhibiting; they’re about connecting and resonating with attendees. By understanding the diverse behaviors of your audience, you can tailor your approach, making each interaction count. Remember, in the world of trade shows, insights into attendee behavior are gold.

Be sure to visit our Producer Directory to find a production partner that understands how to maximize your booth’s ability to engage with all of the types of trade show attendees.

FAQs for "Unlocking the Secrets of Trade Show Attendee Behavior"

Grasping attendee behavior is vital for crafting strategies that effectively engage, attract, and potentially convert visitors into leads or clients. It helps exhibitors tailor their approach, ensuring meaningful and impactful interactions.

Offer comprehensive and valuable insights through workshops, seminars, and product demonstrations. Ensure the information provided is actionable and enhances their knowledge about the industry or products.

Utilize visually engaging displays, incorporate interactive elements, and employ staff who are enthusiastic and knowledgeable about drawing in and captivate casual browsers, turning a serendipitous visit into a potential lead.

Implement time-sensitive promotions and exclusive trade show discounts. Ensure these deals are prominently advertised at your booth and through pre-event marketing to maximize reach and impact.

Incorporate QR codes for easy access to digital catalogs or more in-depth product information, utilize digital displays for interactive and engaging content, and consider having a digital check-in or data collection system for lead generation.

Provide multiple channels for feedback, including physical forms, digital platforms, or direct engagement. Use the insights gathered to refine your products, services, and future trade show strategies, ensuring continuous improvement.

Absolutely! Tailoring your strategies to align with attendees’ different behaviors and needs enhances engagement, leading to increased lead generation, sales, and a more favorable ROI.

Table of Contents

Do I need to create an account to use the site?

No, you can view any of the areas listed below without needing an account:

  • Help Wanted Ads
  • Profiles of any Producers, Virtual Producers, Freelancers & Independent Contractors, or Industry Suppliers
  • Promos

To perform the following actions, you’ll need to create a free account:

  • Post your resume
  • Apply to Help Wanted Ad through EventWeb
  • Create a profile 
  • Post a Promo
  • Use the Resume Wizard
  • Use the RFP Wizard
Is EventWeb free?

 It is free to create an account on EventWeb, and the vast majority of our features are free to use!  Here’s a list of all our free features:

  • Browsing Help Wanted Ads
  • Browsing directories 
  • Contacting any businesses listed in directories
  • Submitting resumes into the Resume Directory
  • Applying to jobs through EventWeb
  • Creating an RFP using the RFP Wizard
  • Creating a resume using the Resume Wizard
  • Browsing and using Promos
  • Accessing our Industry Knowledge Center
What services do you charge for on EventWeb?

EventWeb charges for the following services:

  • Browsing the Resume Directory
  • Posting a profile into one of our Directories
  • Posting a Promo
  • Advertising on the various areas of the website
How much does it cost to get listed in a directory?

Here’s a pricing breakdown for the various directories:

  • Producer Directory
    • Tier 1 (Large Producers): $200/mo
    • Tier 2 (Mid-sized Producers): $150/mo
    • Tier 3 (Small Producers): $125/mo
  • Virtual Producers: $250/mo
  • Industry Suppliers: $100/mo
  • Freelancers & Independent Contractors: $75/mo
How much does the Resume Directory cost to view?

Being a startup, the resume directory will be free for any paying directory members while we work to increase the number of resumes we have listed.

How much do Promos cost to run?

Promos cost $95/mo to have listed.

What are your advertising costs and options?

Please reach out to us directly at to discuss advertising opportunities.

What’s the difference between Tier 1, 2, and 3 Producers?

We have no strict guideline for Producer tier levels and allow Producers to decide this level for themselves.  The way we see it, some Producers in our industry are better equipped to handle large projects than others, and some Producers are better equipped to handle smaller projects.  Event Managers are aware of this, and when searching for partners, it helps greatly to understand the type of Producer they’re considering working with.  For example, if a company’s next event is a 10,000 square foot CES custom buildout with a $2 million dollar budget, then consulting with a Tier 3 company that only has four employees and typically handles projects in the $50,000 range may not be the best use of time for the Event Manager or the Producer.  In contrast, if an event calls for a 200 square foot rental exhibit at a small venue, engaging a Producer with hundreds of employees who typically works on $500,000 projects may also not be the best use of time.  Certainly this isn’t always going to be true as many Tier 1 Producers handle smaller accounts and plenty of Tier 3 Producers also have large accounts, but our feeling is that indicating tier levels can greatly help Event Managers and Producers best manage response expectations for new projects.

How can we add a search field option to the drop down that isn’t currently listed?

Drop us a line at and let us know what you’re looking for!  We can easily add your suggestion so the option becomes available.

How do I reset filters in directory searches?

Just click on the “Reset Filters” button located at the bottom of the filter section.

After I save a company listed in the directory, where can I find them?

Just navigate to “My Account” and then click on “Favorites” on the left menu.

How do I submit my Resume to Help Wanted Ads?

After clicking on an ad in the Help Wanted section, scroll to the bottom of the page and click on “Submit Resume”.  Once there, you’ll be prompted to select either a custom uploaded resume or your resume created by the Wizard. 

How many RFPs built in the Wizard can I store on my account?

Currently, EventWeb only supports one active RFP from the Wizard.  You can download your RFP though and store it locally and then create a new one.  You can also create a new account with another email address and store a new one there.  We are working on options for storing multiple RFPs in an upcoming upgrade!

How do I edit an existing RFP from the Wizard?

Click on “My Account”, select RFPs from the left menu, and then click on “RFP Wizard” to access your existing RFP.  Just navigate through the pages to select the field you wish to change and click “Next” until you finish up to recreate and finalize the RFP.

Just click on “My Account” and then click on “Download RFP Wizard” which is located under your email/user type area.

Where can I learn how to use the Resume Wizard?

Check out the tutorial video we made on the Resume Wizard page here: 

Where can I download my Resume?

Click on “My Account” and then click on “Download Resume Wizard” for a PDF you can email or print out to bring with you on an interview.

Are you ready to create the perfect resume for your next tradeshow?

 Check out EventWeb's Resume Wizard and make sure you stand out from the crowd!

View Resume Wizard