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The Impact of Custom Exhibits on Brand Recognition at Trade Shows

Trade shows are an excellent platform for businesses to showcase their products, services, and overall brand. With so many competitors vying for attention, it’s crucial to stand out and make a lasting impression. One of the best ways to do this is through custom exhibits, specifically designed to reflect your brand and help you make an impact at trade shows.

What are Custom Exhibits?

Custom exhibits are unique, one-of-a-kind displays created specifically for your business. Unlike generic, portable or rental exhibits, custom exhibits are designed to reflect your brand, products, and overall message. They allow you to showcase your business in a way that truly sets you apart from the competition.

Benefits of Custom Exhibits

There are many benefits to using custom exhibits, including:

Increased Brand Recognition

Custom exhibits are designed to reflect your brand and help you stand out at trade shows. This increased visibility can help improve brand recognition and increase your overall impact at trade shows.

Improved Visibility

Custom exhibits are designed to be eye-catching and attention-grabbing. They allow you to showcase your products and services in a way that sets you apart from the competition, making it easier for potential customers to find and remember you.

Increased Lead Generation

Custom exhibits are designed to be interactive and engaging, making it easier for potential customers to engage with your business and learn more about your products and services. This increased engagement can lead to increased lead generation and more sales.

Custom Exhibits The Impact of Custom Exhibits on Brand Recognition at Trade Shows
The Impact of Custom Exhibits on Brand Recognition at Trade Shows

Conclusion

Custom exhibits are a valuable investment for businesses looking to make an impact at trade shows. With their ability to increase brand recognition, improve visibility, and increase lead generation, custom exhibits are a must-have for businesses looking to succeed in the competitive world of trade shows.

At EventWeb, We Understand the Importance of Custom Exhibits for Trade Show Success

Our platform connects you with the best custom exhibit manufacturers and designers, ensuring that you get the perfect exhibit for your business. Check out our Producer Directory today and get started!

Frequently Asked Questions:

Why are custom exhibits beneficial for brand recognition at trade shows?

By being eye-catching and engaging, custom exhibits draw more visitors, making it easier for potential customers to notice and remember your brand. Their interactive nature encourages engagement, leading to increased lead generation and potential sales.

EventWeb’s Producer Directory connects businesses with top custom exhibit manufacturers and designers, providing a platform to find the perfect partner to create impactful exhibits tailored to your specific brand needs and trade show goals.

Table of Contents

Do I need to create an account to use the site?

No, you can view any of the areas listed below without needing an account:

  • Help Wanted Ads
  • Profiles of any Producers, Virtual Producers, Freelancers & Independent Contractors, or Industry Suppliers
  • Promos

To perform the following actions, you’ll need to create a free account:

  • Post your resume
  • Apply to Help Wanted Ad through EventWeb
  • Create a profile 
  • Post a Promo
  • Use the Resume Wizard
  • Use the RFP Wizard
Is EventWeb free?

 It is free to create an account on EventWeb, and the vast majority of our features are free to use!  Here’s a list of all our free features:

  • Browsing Help Wanted Ads
  • Browsing directories 
  • Contacting any businesses listed in directories
  • Submitting resumes into the Resume Directory
  • Applying to jobs through EventWeb
  • Creating an RFP using the RFP Wizard
  • Creating a resume using the Resume Wizard
  • Browsing and using Promos
  • Accessing our Industry Knowledge Center
What services do you charge for on EventWeb?

EventWeb charges for the following services:

  • Browsing the Resume Directory
  • Posting a profile into one of our Directories
  • Posting a Promo
  • Advertising on the various areas of the website
How much does it cost to get listed in a directory?

Here’s a pricing breakdown for the various directories:

  • Producer Directory
    • Tier 1 (Large Producers): $200/mo
    • Tier 2 (Mid-sized Producers): $150/mo
    • Tier 3 (Small Producers): $125/mo
  • Virtual Producers: $250/mo
  • Industry Suppliers: $100/mo
  • Freelancers & Independent Contractors: $75/mo
How much does the Resume Directory cost to view?

Being a startup, the resume directory will be free for any paying directory members while we work to increase the number of resumes we have listed.

How much do Promos cost to run?

Promos cost $95/mo to have listed.

What are your advertising costs and options?

Please reach out to us directly at info@myEventWeb.com to discuss advertising opportunities.

What’s the difference between Tier 1, 2, and 3 Producers?

We have no strict guideline for Producer tier levels and allow Producers to decide this level for themselves.  The way we see it, some Producers in our industry are better equipped to handle large projects than others, and some Producers are better equipped to handle smaller projects.  Event Managers are aware of this, and when searching for partners, it helps greatly to understand the type of Producer they’re considering working with.  For example, if a company’s next event is a 10,000 square foot CES custom buildout with a $2 million dollar budget, then consulting with a Tier 3 company that only has four employees and typically handles projects in the $50,000 range may not be the best use of time for the Event Manager or the Producer.  In contrast, if an event calls for a 200 square foot rental exhibit at a small venue, engaging a Producer with hundreds of employees who typically works on $500,000 projects may also not be the best use of time.  Certainly this isn’t always going to be true as many Tier 1 Producers handle smaller accounts and plenty of Tier 3 Producers also have large accounts, but our feeling is that indicating tier levels can greatly help Event Managers and Producers best manage response expectations for new projects.

How can we add a search field option to the drop down that isn’t currently listed?

Drop us a line at info@myEventWeb.com and let us know what you’re looking for!  We can easily add your suggestion so the option becomes available.

How do I reset filters in directory searches?

Just click on the “Reset Filters” button located at the bottom of the filter section.

After I save a company listed in the directory, where can I find them?

Just navigate to “My Account” and then click on “Favorites” on the left menu.

How do I submit my Resume to Help Wanted Ads?

After clicking on an ad in the Help Wanted section, scroll to the bottom of the page and click on “Submit Resume”.  Once there, you’ll be prompted to select either a custom uploaded resume or your resume created by the Wizard. 

How many RFPs built in the Wizard can I store on my account?

Currently, EventWeb only supports one active RFP from the Wizard.  You can download your RFP though and store it locally and then create a new one.  You can also create a new account with another email address and store a new one there.  We are working on options for storing multiple RFPs in an upcoming upgrade!

How do I edit an existing RFP from the Wizard?

Click on “My Account”, select RFPs from the left menu, and then click on “RFP Wizard” to access your existing RFP.  Just navigate through the pages to select the field you wish to change and click “Next” until you finish up to recreate and finalize the RFP.

Just click on “My Account” and then click on “Download RFP Wizard” which is located under your email/user type area.

Where can I learn how to use the Resume Wizard?

Check out the tutorial video we made on the Resume Wizard page here: https://myeventweb.com/resume-wizard_page/# 

Where can I download my Resume?

Click on “My Account” and then click on “Download Resume Wizard” for a PDF you can email or print out to bring with you on an interview.

Are you ready to create the perfect resume for your next tradeshow?

 Check out EventWeb's Resume Wizard and make sure you stand out from the crowd!

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