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How to Choose the Right Promotional Products for Your Trade Show

Discover effective strategies for selecting the perfect promotional products for your trade show. Understand key considerations like audience relevance, brand alignment, and budget management. Maximize your trade show impact with the right promotional choices.

Choosing The Right Promo Products For Your Trade Show

Promotional products are a cornerstone of trade show marketing. They can significantly enhance brand recognition and leave a lasting impression on attendees. However, selecting the right items is crucial to maximize their impact. Here’s a guide to help you choose the most effective promotional products for your next trade show.

Align with Your Brand Identity

Your promotional items should be a reflection of your brand. Choose products that resonate with your brand’s values, aesthetics, and message. Consistency in branding helps in reinforcing your brand identity in the minds of the attendees.

Understand Your Audience

Know your target demographic. What would be useful or appealing to them? For instance, tech gadgets might be more appealing to a tech-savvy crowd, while eco-friendly items might resonate more with environmentally conscious attendees.

Focus on Utility

Select items that are useful and likely to be used repeatedly. Products like USB drives, reusable water bottles, or quality tote bags have a longer lifespan, ensuring your brand stays in sight for a longer time.

trade show How to Choose the Right Promotional Products for Your Trade Show
trade show How to Choose the Right Promotional Products for Your Trade Show

Think Outside the Box

Stand out by choosing unique or quirky items that capture attention. Novelty items can spark conversations and make your brand memorable. However, ensure they still align with your brand and audience.

Quality Over Quantity

It’s better to invest in a smaller number of high-quality items than to give away a large quantity of forgettable, low-quality products. Quality items reflect the standard of your brand and are more likely to be kept and used by recipients.

Eco-Friendly Options

Consider environmentally friendly promotional products. This not only reduces environmental impact but also positively influences your brand image, especially among eco-conscious consumers.credibility and reinforces trust.

Customization is Key

Personalize your giveaways. Customization can range from simple logo printing to designing a completely custom item. Personalized items can create a stronger connection with your brand.

trade show How to Choose the Right Promotional Products for Your Trade Show
trade show How to Choose the Right Promotional Products for Your Trade Show

Plan for Visibility

Choose items that offer good visibility for your brand. Products that can be worn or used in public, like t-shirts or caps, can turn your attendees into brand ambassadors.

Budget Considerations

Balance quality with budget. While it’s important to choose quality items, they should also fit within your marketing budget. Plan your quantities and product selection accordingly.

Distribution Strategy

Think about how you will distribute your promotional items. Will they be given freely to all visitors, or as rewards for participating in activities or providing contact information? A strategic distribution can increase the perceived value of the items.

Selecting the right promotional products can significantly enhance your trade show success. They should be memorable, useful, and reflective of your brand. For a wide range of promotional product options and expert advice, visit our Promo Giveaways Directory.

The Final Word: More Than Just a Folder of Information

An impactful trade show press kit goes beyond providing information; it narrates a story. It’s about presenting your brand in a way that resonates, ensuring your message cuts through the noise. As you gear up for your next trade show, remember that your press kit can be the difference between being noticed and being remembered.

For help putting together the perfect Trade Show Press Kit, be sure to visit our Industry Supplier directory to find a marketing services provider who can assist.

Table of Contents

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  • Promos

To perform the following actions, you’ll need to create a free account:

  • Post your resume
  • Apply to Help Wanted Ad through EventWeb
  • Create a profile 
  • Post a Promo
  • Use the Resume Wizard
  • Use the RFP Wizard
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  • Browsing Help Wanted Ads
  • Browsing directories 
  • Contacting any businesses listed in directories
  • Submitting resumes into the Resume Directory
  • Applying to jobs through EventWeb
  • Creating an RFP using the RFP Wizard
  • Creating a resume using the Resume Wizard
  • Browsing and using Promos
  • Accessing our Industry Knowledge Center
What services do you charge for on EventWeb?

EventWeb charges for the following services:

  • Browsing the Resume Directory
  • Posting a profile into one of our Directories
  • Posting a Promo
  • Advertising on the various areas of the website
How much does it cost to get listed in a directory?

Here’s a pricing breakdown for the various directories:

  • Producer Directory
    • Tier 1 (Large Producers): $200/mo
    • Tier 2 (Mid-sized Producers): $150/mo
    • Tier 3 (Small Producers): $125/mo
  • Virtual Producers: $250/mo
  • Industry Suppliers: $100/mo
  • Freelancers & Independent Contractors: $75/mo
How much does the Resume Directory cost to view?

Being a startup, the resume directory will be free for any paying directory members while we work to increase the number of resumes we have listed.

How much do Promos cost to run?

Promos cost $95/mo to have listed.

What are your advertising costs and options?

Please reach out to us directly at to discuss advertising opportunities.

What’s the difference between Tier 1, 2, and 3 Producers?

We have no strict guideline for Producer tier levels and allow Producers to decide this level for themselves.  The way we see it, some Producers in our industry are better equipped to handle large projects than others, and some Producers are better equipped to handle smaller projects.  Event Managers are aware of this, and when searching for partners, it helps greatly to understand the type of Producer they’re considering working with.  For example, if a company’s next event is a 10,000 square foot CES custom buildout with a $2 million dollar budget, then consulting with a Tier 3 company that only has four employees and typically handles projects in the $50,000 range may not be the best use of time for the Event Manager or the Producer.  In contrast, if an event calls for a 200 square foot rental exhibit at a small venue, engaging a Producer with hundreds of employees who typically works on $500,000 projects may also not be the best use of time.  Certainly this isn’t always going to be true as many Tier 1 Producers handle smaller accounts and plenty of Tier 3 Producers also have large accounts, but our feeling is that indicating tier levels can greatly help Event Managers and Producers best manage response expectations for new projects.

How can we add a search field option to the drop down that isn’t currently listed?

Drop us a line at and let us know what you’re looking for!  We can easily add your suggestion so the option becomes available.

How do I reset filters in directory searches?

Just click on the “Reset Filters” button located at the bottom of the filter section.

After I save a company listed in the directory, where can I find them?

Just navigate to “My Account” and then click on “Favorites” on the left menu.

How do I submit my Resume to Help Wanted Ads?

After clicking on an ad in the Help Wanted section, scroll to the bottom of the page and click on “Submit Resume”.  Once there, you’ll be prompted to select either a custom uploaded resume or your resume created by the Wizard. 

How many RFPs built in the Wizard can I store on my account?

Currently, EventWeb only supports one active RFP from the Wizard.  You can download your RFP though and store it locally and then create a new one.  You can also create a new account with another email address and store a new one there.  We are working on options for storing multiple RFPs in an upcoming upgrade!

How do I edit an existing RFP from the Wizard?

Click on “My Account”, select RFPs from the left menu, and then click on “RFP Wizard” to access your existing RFP.  Just navigate through the pages to select the field you wish to change and click “Next” until you finish up to recreate and finalize the RFP.

Just click on “My Account” and then click on “Download RFP Wizard” which is located under your email/user type area.

Where can I learn how to use the Resume Wizard?

Check out the tutorial video we made on the Resume Wizard page here: 

Where can I download my Resume?

Click on “My Account” and then click on “Download Resume Wizard” for a PDF you can email or print out to bring with you on an interview.

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