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Crafting an Impactful Trade Show Press Kit: Essential Components

Discover essential tips for creating a compelling trade show press kit with our guide. Learn about brand consistency, engaging visuals, product highlights, media contacts, and more to make your brand stand out at any event. Elevate your trade show presence today!

Trade shows go beyond booths

Trade shows are much more than just booths and product demonstrations; they are avenues for companies to narrate their stories, establish their brand presence, and foster relationships. To amplify this message and to ensure it reaches the right audiences, particularly the media, an effective trade show press kit is invaluable. Here’s a comprehensive guide on creating a press kit that doesn’t just inform, but impresses and engages.

1. Brand Consistency is Key

Your press kit should be a reflection of your brand identity. From the design, color scheme to the type of content included, it should be undeniably you. Ensure your company’s logo is prominently placed and maintain a consistent design theme that aligns with your brand’s aesthetic.

2. The Essence of Your Company

Before diving into product details or announcements, introduce your company. This section should encapsulate your company’s history, vision, mission, and core values. Help the reader understand not just what you sell, but who you are and what you stand for.

3. Spotlight on Products or Services

For products or services you’re showcasing, detailed information sheets are essential. Highlight what they are, their unique selling points, benefits, and pricing. Remember, the goal is to make them stand out amidst a sea of competitors.

different types of portable exhibit solutions Crafting an Impactful Trade Show Press Kit: Essential Components
different types of portable exhibit solutions Crafting an Impactful Trade Show Press Kit: Essential Components

4. Visual Engagement

Incorporate high-resolution images, whether they’re of your products, team, or booth setup. A picture is worth a thousand words, and in a press kit, they can provide a quick understanding of what you’re offering.

5. Timely Press Releases

Include any recent press releases, especially those pertinent to the trade show. Are you launching a new product or announcing a collaboration? If so, make sure that’s in there.

6. Real-world Validation

Include testimonials, endorsements, or case studies. When others vouch for your product or service, it lends credibility and reinforces trust.

7. Direct Channels for Media Queries

List out the contact details of your PR or communications team. Journalists or media representatives might have follow-up questions, so ensure they know whom to reach out to.

different types of portable exhibit solutions Crafting an Impactful Trade Show Press Kit: Essential Components
different types of portable exhibit solutions Crafting an Impactful Trade Show Press Kit: Essential Components

8. The Digital Advantage

If feasible, incorporate digital assets. This could be videos explaining your product, interactive demos, or even infographics detailing processes or features.

The Final Word: More Than Just a Folder of Information

An impactful trade show press kit goes beyond providing information; it narrates a story. It’s about presenting your brand in a way that resonates, ensuring your message cuts through the noise. As you gear up for your next trade show, remember that your press kit can be the difference between being noticed and being remembered.

For help putting together the perfect Trade Show Press Kit, be sure to visit our Industry Supplier directory to find a marketing services provider who can assist.

Table of Contents

Do I need to create an account to use the site?

No, you can view any of the areas listed below without needing an account:

  • Help Wanted Ads
  • Profiles of any Producers, Virtual Producers, Freelancers & Independent Contractors, or Industry Suppliers
  • Promos

To perform the following actions, you’ll need to create a free account:

  • Post your resume
  • Apply to Help Wanted Ad through EventWeb
  • Create a profile 
  • Post a Promo
  • Use the Resume Wizard
  • Use the RFP Wizard
Is EventWeb free?

 It is free to create an account on EventWeb, and the vast majority of our features are free to use!  Here’s a list of all our free features:

  • Browsing Help Wanted Ads
  • Browsing directories 
  • Contacting any businesses listed in directories
  • Submitting resumes into the Resume Directory
  • Applying to jobs through EventWeb
  • Creating an RFP using the RFP Wizard
  • Creating a resume using the Resume Wizard
  • Browsing and using Promos
  • Accessing our Industry Knowledge Center
What services do you charge for on EventWeb?

EventWeb charges for the following services:

  • Browsing the Resume Directory
  • Posting a profile into one of our Directories
  • Posting a Promo
  • Advertising on the various areas of the website
How much does it cost to get listed in a directory?

Here’s a pricing breakdown for the various directories:

  • Producer Directory
    • Tier 1 (Large Producers): $200/mo
    • Tier 2 (Mid-sized Producers): $150/mo
    • Tier 3 (Small Producers): $125/mo
  • Virtual Producers: $250/mo
  • Industry Suppliers: $100/mo
  • Freelancers & Independent Contractors: $75/mo
How much does the Resume Directory cost to view?

Being a startup, the resume directory will be free for any paying directory members while we work to increase the number of resumes we have listed.

How much do Promos cost to run?

Promos cost $95/mo to have listed.

What are your advertising costs and options?

Please reach out to us directly at to discuss advertising opportunities.

What’s the difference between Tier 1, 2, and 3 Producers?

We have no strict guideline for Producer tier levels and allow Producers to decide this level for themselves.  The way we see it, some Producers in our industry are better equipped to handle large projects than others, and some Producers are better equipped to handle smaller projects.  Event Managers are aware of this, and when searching for partners, it helps greatly to understand the type of Producer they’re considering working with.  For example, if a company’s next event is a 10,000 square foot CES custom buildout with a $2 million dollar budget, then consulting with a Tier 3 company that only has four employees and typically handles projects in the $50,000 range may not be the best use of time for the Event Manager or the Producer.  In contrast, if an event calls for a 200 square foot rental exhibit at a small venue, engaging a Producer with hundreds of employees who typically works on $500,000 projects may also not be the best use of time.  Certainly this isn’t always going to be true as many Tier 1 Producers handle smaller accounts and plenty of Tier 3 Producers also have large accounts, but our feeling is that indicating tier levels can greatly help Event Managers and Producers best manage response expectations for new projects.

How can we add a search field option to the drop down that isn’t currently listed?

Drop us a line at and let us know what you’re looking for!  We can easily add your suggestion so the option becomes available.

How do I reset filters in directory searches?

Just click on the “Reset Filters” button located at the bottom of the filter section.

After I save a company listed in the directory, where can I find them?

Just navigate to “My Account” and then click on “Favorites” on the left menu.

How do I submit my Resume to Help Wanted Ads?

After clicking on an ad in the Help Wanted section, scroll to the bottom of the page and click on “Submit Resume”.  Once there, you’ll be prompted to select either a custom uploaded resume or your resume created by the Wizard. 

How many RFPs built in the Wizard can I store on my account?

Currently, EventWeb only supports one active RFP from the Wizard.  You can download your RFP though and store it locally and then create a new one.  You can also create a new account with another email address and store a new one there.  We are working on options for storing multiple RFPs in an upcoming upgrade!

How do I edit an existing RFP from the Wizard?

Click on “My Account”, select RFPs from the left menu, and then click on “RFP Wizard” to access your existing RFP.  Just navigate through the pages to select the field you wish to change and click “Next” until you finish up to recreate and finalize the RFP.

Just click on “My Account” and then click on “Download RFP Wizard” which is located under your email/user type area.

Where can I learn how to use the Resume Wizard?

Check out the tutorial video we made on the Resume Wizard page here: 

Where can I download my Resume?

Click on “My Account” and then click on “Download Resume Wizard” for a PDF you can email or print out to bring with you on an interview.

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